Those clever Hewlett-Packard ads that have been on TV and even getting some play before feature films on the theater? with the lovely David Hockney photocollage references? all part of the $300 million "You + HP" marketing push featuring the all-encompassing tagline: "(customer) + HP = everything is possible." The ads are available on their web site. Hooray. Too bad they're in poor windows media player encoding. Bah.
You + HP: Digital Photography campaign, articles on the creation of "Picture Book" here and here.
You + HP: Digital Music campaign
Everything Is Possible campaign
Change + HP campaign, which includes David Fincher's "Constant Change" spot. Better quality quicktime available here. Article about the (post)production here.
The director behind the crazy "Picture Book" and "You" spots? Francois Vogel. To see his stuff, including the HP ads and the QTVR inspired "Trois Petits Chats", go to the Tool of North America site, click on directors, and then click on his name (damn, flash sites are annoying when you can't direct link). Better yet, here's links to the highest res quicktimes (480x360!!!) I could find of "Picture Book", "Francois", and "You".
